This project presents an advertising campaign developed to promote OMG!, a bold new energy drink that celebrates global connection, movement, and living life to the fullest. The concept centers on the idea that with the right energy, you can go anywhere, be anyone, and take on anything. No limits, just momentum.

The campaign is unified by the tagline “Fuel for Everywhere”, tying together all materials, including a dynamic series of posters and billboards that capture moments of high energy across different parts of the world.

A fast-paced promotional video was also created for OMG!’s social media platforms, highlighting the brand’s playful and powerful identity. Thanks to its simplicity and strong message, the video can also be adapted for traditional media, such as television and digital out-of-home screens.