This academic project involves an advertising campaign that aims to promote globalization and the idea that people can belong anywhere in the world. The concept is built on the idea that guests staying in regular homes, rather than hotels, can be considered “natives” of the places they visit.

The campaign is unified by the tagline “You Belong Anywhere,” which links all advertising materials, including a series of posters and billboards.

It also includes a promotional video designed for the brand’s social media channels. Due to its simplicity and clear message, the video can also be adapted for traditional media, such as television.